Playing sport has a proven track-record for building relationships and networking in business.
In the business setting, sporting events, such as those run by Day at the Cricket bring together employees who share common passions, creating organic and authetnic bonds. These one-off events, act as a stimulant for employees to build healthier and more fulfilling lives. More rounded and fulfilled lives have proven to imrpove productivity and reduce levels of staff turnover.
Playing sport makes us realise the power of community and triggers the sense of belonging that all humans crave. This inspires people to connect with that World
Not only does playing through work inspire many of us to try something new, it can also remind us of past sporting fun. Playing a sport we’ve dabbled in ourselves helps us remember the pleasure we got from both doing it and from the feeling we had mastered aspects of it.
Employer brand is strengthened by companies who offer sporting opportunities to their staff, connecting the emplyer with pursuits which provided such strong childhood memories